When you start a Local SEO campaign the first and foremost thing to consider is finding the right keywords. If you don’t know what you are doing then it will be a nightmare. In this article I’m going to share my personal strategy of finding the perfect local seo keywords. It’s super easy and efficient. Keep reading!
Major Things to Focus
- Target Long-Tail Keywords
- Use LSI Keywords
- Steal Your Competitor Keywords
When you search online about keyword research tools you will find many free or paid tools. I personally prefer SEMrush and Google Adwords Keyword Planner.
Best Trick to Steal Your Competitors’ Keywords
Well, If you can’t steal your competitors’ keyword then what’s the meaning of doing keyword research? To beat any competition, you need to first find out what they are doing and how. How they are growing by Local SEO?
I highly recommend you to use SEMrush. With the free Version you can find some keywords but it’s not enough. The good news is SEMrush offers 7-day money back guarantee! So, use this option if you can’t afford to have the full paid version. 7 days is more than enough to get ready for your online marketing campaign.
How to Use SEMrush for Stealing Your Competitors’ Keyword?
- Find the Top 5 Competitors
- Go to SEMrush
- In the Tools you will find Domain Overview Option
- Now Search and Check
You will see something like this-
These are the keywords Pure Movers getting their traffics from. When you click on “View Full Report” you will find the rest of the potential keywords. Pick out the branded keywords of the competitor like “pure movers” and the rest is yours to take.
Now, I think you’ve the complete idea about using SEMrush for stealing your competitors keyword.
How to Use Google Adwords Keyword Planner for Local SEO Keywords?
Google Adwords tool is free and you can easily personalize your search. It is the best local search volume tool to find the perfect location based keywords. Simply follow this process-
- Go to Google Adwords Keyword Planner
- Fill Up the First Form “Find new keywords using website, category, phrase and targeted cities ”
- Then Click on Get Ideas.
- After that you will see something like this which is only for the targeted city.
If you follow those steps, I’m sure you will have a list of keywords in your hand. Now, It’s time to find the LSI keywords. This is one of the most important things that you must do.
What are LSI Keywords?
The full meaning of LSI is Latent Semantic Indexing. LSI keywords are related to your main keywords which helps to connect your content and give it more context for both the search engines and users.
For example, let’s assume “movers” is the main term you want to rank locally (let’s say los angeles). What I do is use Google Location Changer tool to find the most related LSI keywords locally.
In the location field you can use your targeted city then search.
See that related searches to “Movers”? Those related terms are highly valuable LSI keywords for optimizing your content.
Every local business owners should take Local SEO very seriously to grow their business locally. Read this article about why local seo is important .
Now, I’m sure you have a handy list of potential keywords and ready to roll. Don’t be too specific when choosing the keywords. Use wide variety of keywords ranging from branded and non branded small keywords to long tail and various LSI keywords. It will be effective in the long run.
If you have any questions let me know in the comment below.
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Jubayer Hossain is The Founder at SEO With Clarity, an SEO consultant and entrepreneur. He has proven himself as a successful online marketer since 2010 and founded Ninja Creative Marketing in 2017. He can be reached at firstname.lastname@example.org.